As embarrassing as this sounds, I've been struggling with creating a cohesive Instagram feed for years now. I've read tons of articles and seen a bunch of Instagram accounts that have a beautiful theme and "aesthetic" (whatever that means haha) yet have never been able to create that kind of perfection on my own feed. Plus every single article that I've read gave the same kind of advice which was vague and not helpful at all. What's a blogger to do?! Last month, I made the decision to really put more time and thought into my feed and understand what I was doing wrong. Slowly I improved and I'm finally seeing some good results. While my feed isn't anywhere close to perfection, I feel much more proud of it and have seen an increase in followers as a result. Here are my best tips for creating a better Instagram feed that represents your brand and will make you a pro at this in no time:
Define Your Brand
If you could only choose three words to define your brand, what would they be? Colorful, bright, travel? Minimalist, nature, beauty? Whatever they are, the key to a better Instagram feed is to understand your brand and have those words reflected throughout your feed.
Stick With A Theme
Now that you understand your brand, start creating a theme which will represent everything that you brand stands for. For example, my brand is all about being feminine so you'll see a lot of flowers, clothes, jewelry, quotes with a pink background, and beauty items. I rarely post photos of anything else because it wouldn't fit my theme and it would get users that are new to my Instagram and blog confused which results in people unfollowing me.
Choose a Color Palette
This was one of the main reasons why I couldn't create a cohesive theme in my past attempts until I finally decided to just make my theme as simple as possible. So what did I do? I chose one color that would show up in the background of all my photos which is white. White is a great color for beginners because you can find white backgrounds anywhere! By having the same color in the background of all your photos, it creates a more cohesive theme. Just remember that the more colors you use, the more complicated it gets so I would recommend sticking to three colors or less.
Choose One Filter
A popular and quick way to create a more cohesive theme is to choose one filter and always use that same one in all of your pictures. I rarely use a filter at it's full intensity because it comes across as being too harsh so make sure to tone the filter down. If you decide not to use a filter but still want to edit your photos (exposure, contrast, sharpen, etc.) then make sure to use the same "intensity" in each of your photos. It wouldn't make sense to edit certain photos with more exposure than others, am I right?
Plan Your Feed
The trick to creating a cohesive feed is to look at your feed as a whole and making sure that each photo that you upload enhances your feed. In order to do this, I recommend apps like UNUM which allows you to plan your feed by adding, subtracting, and moving around your photos so you can see what your feed will look like before you actually upload a new photo to Instagram.
Think About The Arrangement
Make sure that every photo that you put up is different from the ones next to it. What do I mean by this? For example if you're going to be posting a flat-lay photo, make sure you don't post two of them in a row (unless your entire feed is just flat-lays then it would be cohesive). Every photo that you put up should be different from the one before it which results in a more visually-appealing feed.
Overall, creating a cohesive and beautiful feed takes some time so don't feel discouraged if you don't get it right away! Just make sure to plan your feed and if it doesn't go with your feed then don't post it! I hoped this post helped and if you have any questions feel free to comment below or email me at firstname.lastname@example.org