H&M has finally revealed their next designer collaboration and I'll admit, I was shocked when I heard it was Balmain. Like...seriously?! When I think of Balmain, I think of the 90's and it's more recent revival with it's creative director, Olivier Rousteing. Not H&M. Don't get me wrong, I think it's great that chain stores are teaming up with luxury brands! I'm all for affordable when it comes to fashion. It's just my question is can Balmain create a more affordable line for H&M without losing all the things that make the label famous? It also raises the question of which luxury brands should do collaborations with chain stores and which ones shouldn't. For example, would Chanel taint it's image if it did a collab with H&M or would it be praised?
Either way, I know for sure that quality is going to be the first thing that's sacrificed in this scenario. Hopefully nothing else! Judging from the picture, it doesn't look too bad so far. I'm already obsessed with that outfit that Jordan Dunn is wearing but I'm 100% sure everything is going to be sold out the minute that it's released. *sighs*
Unfortunately, the wait will be quite long as well since the collection is being released worldwide on Nov 5, 2015.
What do you think of this collaboration? I'd love to hear your thoughts!
(photo source: @HM on Instagram)