Tuesday, July 26, 2016

Everything You Need to Know About Social Media Internships | No comments:

Whenever I tell people I'm a social media intern, I always seem to get a confused look and people asking me questions like "wow that's easy! You can major in that?! and other ridiculous questions. That's why I was inspired to write this post because I know social media is still a new industry and despite colleges teaching classes on it, they don't seem to prepare you well enough for these kinds of internships (or at least they didn't in my case!). After completing four social media internships, it's safe to say that I've kinda-of become somewhat of an expert on these kinds of internships so I hope this helps!



No, You Won't Be on Social Media All Day

From pitch sessions where we *gasp* actually talk about our ideas face-to-face with co-workers from other departments to running errands (cause email doesn't always work for everything) and even attending events. A social media internship is so much more than just being on the computer all day! I would say about 40-50% of my day is spent on the computer but then there are some days such as when I'm working at an event and won't even take out my phone for anything.

Skills & More Skills

The more well-rounded you are, the better. Especially when it comes to working in the social media industry where you don't know what your boss will expect you to do. Sometimes I'm out taking pictures of models with fancy camera equipment, sometimes I'm editing photos on the computer, sometimes I'm writing an email newsletter and figuring out what content is interesting to thousands of people from all over the world, and sometimes I'm interviewing someone face-to-face. This all requires a large variety of skills which if you don't already have, then I highly recommend picking up. That's why I think a huge advantage is having a blog because you'll pick up a bunch of these skills quite easily from developing your own online brand.

You'll Do A Lot of Research

Many people seem to confuse social media as being just a creative industry where you take pictures all day and create content. It's actually very analytical! From measuring outreach to creating progress reports to send to your supervisor and other departments, a lot of time will be spent looking at numbers and even studies in order to really understand how effective the company's social media efforts really are.
 

Sometimes, It'll Just Be You 

Two of my past internships were for small businesses that were just getting started and had only hired one person to do their social media which was me. It can be a bit overwhelming to be the only intern but sometimes I find this to be a positive because you get more creative freedom, more room to take risks, and even get to build a content calendar from scratch. If you're doing a great job at it, then you'll always be known as the one who built an online presence for the company and be able to write about that on your resume #winning

There Will Be Haters

Despite the fact that you're a social media intern and you probably got hired at a pretty good company or even a great small business, there will still be people that work there that don't believe in what you do. Trust me, I've been there and it's okay. Social media is still a developing industry and you'll have to get used to explaining to some people what it's all about and why your company should invest in it. Get used to explaining the "why" part in a confident manner and back it up with good facts (another reason why you need to be analytical!) and you'll be okay.

You'll Have to Be Careful With Your Own Social Media 

You've heard it before: the number one thing that companies will look at when they hire a new employee is social media. Once you actually get hired, you still have to be careful of what you're posting because you're representing the company at all times. This is why many companies might ask you to not go into details about your job online (such as myn) or even worse: delete your social media. That's just the way things work so make sure to be careful and think twice about what you're posting.

There Will Be Some Perks

Depending on what kind of social media internship you're doing, you might find yourself with some perks such as being able to see products before they're released to the public, being able to work backstage at shows, or even interviewing popular people! The opportunities are endless and can be one of the most exciting parts about a social media internship.




Overall, I think if you have even a little bit of an interest in social media then you should definitely apply for an internship in the field of your choice (another perk!) and just go for it. You never know, you might just love it! Let me know if you have any more questions by commenting below.



-Ruya

Monday, July 25, 2016

Effortless Skincare With Colleen Rothschild | No comments:

I'll admit, I'm a bit of a skincare junkie. Ever since I was 13 and got my first pimple, I've been obsessing over keeping my skin healthy and clean and have been trying new products left and right. But sometimes, you just want to go back to the simple things and that's what I love about Colleen Rothschild skincare. They're products are no-fuss, modern, and most importantly, effective. Plus I love supporting female entrepreneurs who have a made a name for themselves in the beauty industry! #girlpower


They were kind enough to send me the Radiant Cleansing Balm and Clarifying Detox Mask and it was perfect timing since I had just come back from a trip to Istanbul (hello dry airplane air!). On top of it, I had just moved to NYC and was still adjusting to the ridiculous amount of toxins and pollution in the air along with constantly sweating from walking around outside all the time. 

First I decided to use the Radiant Cleansing Balm because I've never tried a product like it before. It's a balm that claims to remove all signs of makeup and dirt and you put it on dry skin! I'm used to liquid products so this was unique to me but the process is so simple. All you do is take some of the balm and place it in your dry hands and warm it up by rubbing your hands together. Then, place it all over your face which is also supposed to be dry. Then wet the muslin cloth in hot water (this comes with the product!), wring damp, and place it over your skin for a few seconds. Lastly, you wipe off your makeup with the cloth and wash off with some cool water to leave your skin vibrant. 


The results were incredible! Not only did all of my makeup come off, but my skin didn't feel dry and stripped of it's natural oils like it usually does when I take off my makeup. It was perfectly moisturized without feeling oily and I could go to bed knowing that there wouldn't be mascara stains on my pillow when I woke up. My only complaint is the smell of the product which is a bit heavy for me but it fades away after you wash it off so it wasn't a big deal. I'm using


As for the Clarifying Detox Mask, the main ingredients are charcoal and French Kaolin clay which helps to detox pores and helps give balance to the skin. Since I have combination skin, I'm constantly battling dry and oily skin at the same time so I needed something that would help to relieve these two problems. Once again, the smell is incredibly strong - this time with the charcoal, but it goes away once you wash it off. I left it on my face until it dried which was about 5-7 minutes and noticed that the blackheads around the sides of my nose had disappeared along with the oil on my t-zone! I'm impressed. My skin felt cleaner than it has been in a long time with this. 


Overall, if you're looking for a new brand to try then I highly recommend Colleen Rothschild. Aside from these products, they have a large collection which includes moisturizers, serums, and even hand and body care! I can't wait to test out more products from them. 


Thanks for reading, 


-Ruya





(Received complimentary for testing purposes by Colleen Rothschild Skincare. All opinions are my own.)

Thursday, July 21, 2016

Off The Shoulder Jumpsuit | 1 comment:







Jumpsuit: Local boutique in Istanbul // Shoes: Soludos // Bag: Vintage Chanel // Choker: Forever 21 // Bow bracelet: Kate Spade // Lipstick: Bobbi Brown Lip Crayon in "Rich Nude"


Happy Friday everyone! I'm actually back in Rochester for a few days to see my family and friends. I actually haven't been back since May which was before I went to Istanbul so it's been a long time! Of course, everything looks the same cause Rochester never changes. It was so strange arriving at the airport where it's dead quiet and then driving home and seeing no one on the streets. Most people miss their homes but nope not me lol. Since I had some free time on my hands, I decided to go out with a friend and shoot this outfit at this pink wall in Rochester that I've been wanting to take pics at for a long time. Of course no one ever told me that the color pink is so hard to photograph and looks so much lighter in photos! ugh. It still looks pink right? haha.

Anyways, I'm calling this the summer of the "off the shoulder" because really that's all I've been wearing and I'm pretty everyone else has been too. But they're just so pretty! I'm probably never going to stop wearing them and totally don't care if it's not going to be trendy anymore soon. One of my favorite purchases this summer has to be this black off the shoulder jumpsuit. Jumpsuits are one of those items that are just so hard to find for petite people like me since they never fit right. They're always too long, too short, or too loose. But this one? It's perfect. Granted, I did have to cuff the bottoms since they're too long but I think it just made it look cuter. Unfortunately, I bought this from a local boutique in Istanbul so I can't link the exact one but I found some pretty close dupes! 

As for the perfect accessory to go with anything off the shoulder, it's definitely the choker. I'm obsessed with this velvet one with the little pearl on it that came in a set from Forever 21 for only $11. Not too bad! I actually have two other chokers that I haven't worn yet but I'm sure will make an appearance on the blog soon. What do you think about chokers? Too 90's or just right?


Thanks for reading, 


-Ruya


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Tuesday, July 19, 2016

How to Stay Positive While Working in Fashion | 1 comment:

Whether it's a position at a small business or a job at a major international brand, working in fashion can take quite a mental toll on you and you might find yourself discouraged. While working as a social media intern for a popular clothing brand in NYC can seem like a dream job, there's tons of days where I think negative thoughts such as "I'm not good enough to work here" or "I'm exhausted, maybe this isn't for me". In the wise words of Ezra Fitz (yes I'm totally going to quote a line from Pretty Little Liars but hey it's a good one!): "Life isn't always romantic, sometimes it's realistic". Somehow I've managed to stay positive through this ridiculously difficult learning process and thought I should share some of my best tips with you gals:


Count Your Blessings 

Think about it: many people dream about working in fashion or even having a job that pays decent (or gives good experience in my case). Take some time to really reflect and be grateful and if you find that this doesn't work, then at least make a list of all the good things about your job and keep that list with you at all times. I've found that during my lowest moments, this list always made me feel better.

Remember The Times When You Didn't Have The Job 

Before I landed my internship, I remember sitting in classrooms and dreaming about having an exciting internship in a big city. I never would've thought that I would actually achieve my dream so why am I complaining so much now?

Do Something Relaxing During Your Break Or After Work

If I'm having a really bad day, I'll go to my favorite coffee shop for an iced coffee and something sugary, sit in a quiet corner in front of the window, and just people watch. I can't tell you how much that relaxes me and clears my thoughts! It's just something I always look forward to and I always seem to come back to work more positive. Plus I got food in my system and food just always makes me happy haha.

Roll It Off Your Back 

This one I used to have a lot of trouble with but I've gotten better at it especially after this internship. I always seemed to be the one that has no back bone and is super sensitive. I used to think that it's just the way I am and that I can't change it. It's not a bad thing to care a lot right? So wrong. It could lead to burn-out which is the most awful thing in the world and I'm pretty sure about 90% of NYC suffers from it. It's just not worth it and can even lead to physical illnesses. Take a deep breath, remember that it's not the end of the world if you make a mistake, and keep going. You're not the first person in this world to make a mistake at work and you definitely won't be the last.



Hope these tips helped! What are some ways that you stay positive at work? I'd love to know!



-Ruya

Sunday, July 17, 2016

Little White Dress | 21 comments:









Dress: JOA via Shopbop // Bag: Vintage Chanel // Shoes: Soludos // Bow bracelet: Kate Spade // Watch: Michael Kors // Lips: Bobbi Brown Lip Crayon in "Rich Nude"


Just like the LBD, every girl needs a pretty LWD in their closet for hot summer days. This one I bought at the Shopbop 25% sale a few months back and wore it so many times while I was in Istanbul. It's made out of such a pretty tweed material that's thin enough for the summertime but classy enough for fancy lunches, dinners, or any other special occasion. I'm actually not a fan of those low-cut lace up dresses that everyone seems to be wearing these days (seriously how are you comfortable going out with your boobs hanging out like that? haha) but this one isn't revealing so it's perfect for me. 

As for the bag, yes I finally got my own Chanel! I bought it at a consignment shop in Istanbul and loved the small box shape that somehow manages to fit all the essentials while the silver chain isn't something that I usually seen from Chanel anymore so I had to get it. While the inside is a bit scratched up, the outside is in perfect condition so I highly recommend consignment shops if you want to get a Chanel for a lower price. Even though now I offically own a Chanel bag, I still feel like it doesn't count cause it's vintage ya know what I mean? Like I want to go into the actual store and buy one with the box and bag and carry it around everywhere haha. It's all about the experience! One day it's going to happen but for now I'll settle for this lol. 

As for what's going on in my real life, I actually injured my knee a few weeks back (I don't even remember how! crazy right?!) and tore my meniscus and PCL so I'm having a rough time walking for more than 5 minutes without my leg going numb. Fun! Not. Especially in NYC where you have to walk everywhere ugh. So I'm just walking around with a chunky knee brace and waiting for my appointment in 2 weeks to see a specialist. I'm just praying it's nothing serious. Nothing like having one bad knee to make you appreciate your health! 



Have a great week everyone!



-Ruya


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Wednesday, July 13, 2016

Marc Jacobs Glowstick Voxbox | No comments:

Happy hump day everyone! There's nothing like makeup arriving in the mail to perk up my mood ♥ This time Influenster sent me the Marc Jacobs voxbox which contains the new Glowstick which is an illuminator (or in other words, a highlighter!) in the shade "Spotlight". If you feel like receiving free products in the mail, then sign up here and connect your Facebook account in order to get started! 


Spotlight is described as a universally flattering shade because of the pearly gold and silver pigments and I couldn't agree more! I could totally see it looking gorgeous on all skin tones and just look at that packaging! Even though this is my first time testing out a Marc Jacobs beauty product, I've always admired their futuristic looking package that's sleek yet functional. 


This one's shaped like a deodorant which makes it easy to apply on your forehead, high points of your cheeks, and bridge of your nose. Since it's the summertime and I usually skip foundation, I like to apply this highlighter directly from the tube but if you're wearing foundation and don't want it to smear, I recommend an angled fan brush. It's a cream-to-powder finish so your brush will easily pick up on the product and glide on your skin without it getting all over the place which is a huge plus for me compared to liquid highlighter. Although I'm a huge fan of liquid highlighters such as Nars' "Copacabana", during the summer I like to stick to a powder highlighter because it doesn't look as dewy just in case I sweat or "glisten" throughout the day.



Overall, I think it's a great product for every girl to use year-round and it's perfect if you're a beginner to highlighter and need something simple. The best part is that a little bit goes a long way so it's a great investment! 


Thanks for reading, 


-Ruya



(Received these products complimentary from Influenster for testing purposes. All opinions are my own.) 

Friday, July 1, 2016

Fourth of July Outfit Inspiration | No comments:






The fourth of July is right around the corner so I thought this would be the perfect time to share some of my best red, white, and blue looks from over the years. My favorite has to be last year's look which was the gingham romper. Since gingham's trending again this summer, it would be easy to recreate this look again. If you feel like getting more creative, then I recommend mixing some patterns and textures as seen with the polka dot top and mesh skirt look. Lastly, I'm a big fan of matching separates and linked one of my favorites that's also gingham below or you can add some patriotic spirit to any outfit with a denim shirt tied around your waist that looks sporty yet chic. Oh and a fourth of July look isn't complete without some red lipstick such as Mac's "Russian Red" or my go-to which is Nars' "Jungle Red".


What are you planning on wearing for the fourth of July? Let me know in the comments below! 



-Ruya


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